Some Twitter users are dressing up as the new Director-General of the World Trade Organisation, Dr. Ngozi Okonjo-Iweala to participate in the NoiGoesToWTO challenge on the social media platform.
The challenge was started by Temie Giwa-Tubosun of Lifebank, a platform that delivers medical supplies.
The challenge gained more traction on Monday as the WTO announced the appointment of Okonjo-Iweala, who is the first African and woman to head the 25-year-old organisation.
Other Twitter users have been participating. See some of the entries.