Nigerian singer, Chinedu Okoli, popularly known as Flavour N’abania, has disclosed he does not identify as an Afrobeat artiste.
Flavour, while speaking in an episode of the Afrobeats Podcast, said he creates “African music”, and his contributions are rooted in a broader representation of African sounds.
He said his contributions to music would be recognised more if the focus were on African music rather than just one genre.
Flavour also criticised the media for narrowing the narrative around African music to just Afrobeats and neglecting other genres.
He said, “I do not feel bad when I am not given credit for the global rise of African music because what the media is talking about is Afrobeats. I am not an Afrobeats artiste.
“What I am doing is African music. There are guys like Fally Ipupa, Diamond Platinumz who are pushing African music globally that are not Afrobeats artistes.
“Most times, the media just talks about Afrobeats. They are not talking about African music. If you talk about African music, of course, you should mention my name.”
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