The management of world’s leading search engine, google, has announced that it has made some updates in its search engine algorithm.
According to the Chief Executive Officer of ampifire.com, Mr Chris Munch, he said the update which is BERT, is the most important the organisation has carried out in five years.
The search engine, google, on its part said that the update would not affect businesses operations.
“These improvements are aimed around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.’ The search was quoted as saying.
The search engine company also explained how the update would affect queries from visitors who depend on context.
“Basically, this update is going to affect the more intricate search queries that depend on context. Traditionally, Google has been pretty bad at understanding the complexities of certain long tail keyword phrase”
Accordingly, it said that the update would affect 10% of search queries, which is actually a HUGE number.
“This is good news for you, because it means Google will more efficiently rank your “hook mixing” pages and drive more targeted traffic to your sites… And if you help businesses with their marketing or SEO, then this is REALLY good news, because it provides another “upsell” for you to offer your clients.” the search engine further stated.
The search engine also noted that visitors should be mindful of creating long phrases when inputting keywords in the search bar.
“Now, that doesn’t mean go out and create thousands of long tail phrases to try to take advantage of Google’s ability to understand context better. However, this is an opportunity to generate more traffic with content that is more focused.”
“BERT isn’t the end. It’s just a first step in a long, major journey toward more accurate search results. We’re all doing our part in programming the massive A.I. that is Google, will you make your mark?”
Google management in collaboration with Ampifire announce updates on its search engine algorithm for effective service delivery